Penguin Brands Inc.


Our Philosophy

At Penguin we don't mind being in the lead. We're leading the way with new and better products all the time for a generation of consumers that demand innovation, performance, and durability, without harming the environment. It's all part of the My Generation Shoe Care philosophy - comfort for your feet, care for your shoes, concern for the earth.

Comfort for your feet

We want your feet to be happy. We've built our entire business around it. We use the finest quality, highest-performing, longest-lasting materials to help your feet keep up with the activity of your life.

Care for your shoes

You work hard, you play hard. We help your shoes meet the demands of your active lifestyle. Penguin products are designed to make shoes last longer, look new longer, and feel better.

Concern for the environment

We've been concerned about the effects of our products and packaging on the environment for as long as we've been in business. Penguin takes your safety, and that of the planet, seriously.

For more than 20 years, Penguin aerosol products have contained no harmful chlorofluorocarbon (CFC) propellants. Nor do our existing aerosols contain toxic chemicals such as Freon or Trichlor III. And to show our commitment to environmental safety, we've developed and marketed new product technologies, such as shoe care sponges and non-aerosol foaming cleaners, which are the most effective cleaning products on the market.

Everything Penguin produces and distributes is also 100% free of PVC (polyvinyl chloride), one of the most hazardous forms of plastic on the planet. PVC poses serious human health and environmental risks during manufacture and disposal. Penguin doesn't use PVC in our products or packaging. We use RPTE for our clamshells and blisters.

Penguin's athletic insole products are often made of Poron Foam and polyurethane foam, an effective PVC substitute. Polyurethane is an easily recyclable, chlorine-free foam that produces a durable, flexible insole, one that your feet - and your conscience - can feel good about.

So being in the lead has its advantages and its responsibilities. Follow the My Generation Shoe Care leader...


Implus LLC
2001 T.W. Alexander Dr
PO BOX 13925
Durham, NC 27709

T 866-925-8729

TOLL FREE 844-210-8027